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Kawamura had producedquality bicycles for the Japan domestic market, but at thedirective of their overseas buyers, had produced lower-quality,lower-priced bicycles for the U.S. independent bikedealers and the bicycling community bicycles that would beable to compete with American and European-built bicycles.Īfter visiting over 60 bicycles factories over a period of sixweeks, Cohen turned to Kawamura Cycles. passed away in 1963, Howie Cohen traveled toJapan to find new sources for bicycles, and especially, a Japanese bicycle factory capable of producinghigh quality bikes that would be welcomed by U.S. Howie Cohensubsequently took over the business, followed by his brother. They operated the company - widely known as WestCoast Cycle (or WCC) - with their daughter Louise andsons Leo Jr. The Cohen'ssubsequently founded a bicycle, parts and accessory distributioncompany in the late 1950's, naming it West Coast Cycle Suppl圜ompany. andRosaBelle Cohen who had previously been partners in Wheel GoodsCorporation in Minneapolis, later moving to Los Angeles in1946 to purchase an existing retail bicycle store, Atlas Cycle,renaming it Playrite Bicycle Supply Co. West Coast Cycle was founded by Leo Cohen Sr. Japanese-manufactured bikes succeeded in the U.S.market until currency fluctuations in the late 1980smade them less competitive, leading companies to source bicyclesfrom Taiwan. bikeboom of the 1970's and into the 1980's, Nishiki and WestCoast Cyle competed with domestic companies including Schwinn, Huffy, and Murray European companies including Raleigh, Peugeot and Motobecane - as well as other nascent Japanese brands including Miyata, Fuji, Bridgestone, Panasonic, Univega, Lotus and Centurion - itself a line ofJapanese-manufactured bicycles that were specified, distributed andmarketed by Western States Imports (WSI), a U.S. The bicycles werefirst marketed under the American Eagle brand beginning in1965 and later under the Nishiki brand until 2001. Nishiki was a brand of bicycles designed, specified, marketedand distributed by West Coast Cycle in the United States,initially manufactured by Kawamura Cyles in Kobe, Japan andsubsequently by Giant of Taiwan.
#NISHIKI SERIAL NUMBER DATABASE BIKE SERIAL NUMBERS#
If you search for 1234, you will only find bikes with serial numbers of 1234 and serials close to that - not a bike with serial number of 12345689.1971 Advertisement: American Eagle Bikes, AmericanBicyclist Magazine, with 'KB Bicycles' signifying'Kawamura-Built'
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Rad Power bikes have their serial number on the head tube. The bottom bracket (where serial numbers are typically located) is circled.Ī serial number on the underside of a bottom bracket.Īnother serial number beneath the bottom bracket, aligned parallel to the frame. Here are some examples of where and what to look for: Most bicycles have their serial number engraved beneath their bottom bracket, but sometimes serial numbers are found in other places.